3D Animation commissioned to celebrate the 100th Billion RedBull can sale.
Taking que from RedBull’s primary ethos and value system, we came up with three main conceptual themes to drive this project forward. In short, this monumental milestone would not have been possible without ‘100 billion wings, 100 billion people, and 100 billion ideas’.
To communicate this, a digital particle simulation comprised of 100 Billion particles took form to convey these subjects in an intertwining and fluid form.
