Gigi’s Gelato

Gigi’s Gelato celebrates the love of a messy life – a flavourful life with a scoop of sweetness. Gigi’s quickly became a Rockaway Beach staple, drawing year-round loyal customers who are searching for a blend of nostalgia and newness. To capture the playful spirit of this BIPOC-owned business, a custom typeface was inspired by the intersection of graffiti culture and the joy that comes with that first taste of gelato. The primary colour palette evokes the ingredients, flavours, and hues of endless summers. Gigi’s Gelato reminds the world that life is messy and sweet.

Design Agency : Design Bridge and Partners

Client : Robinson Family Foods

Typography : Ross Clugston

Art Direction : Ryan Boyd

Senior Motion Graphics Designer : Susannah Feiler

Gigi's Gelato. Because Life's A Mess Graphite Pencil / Typography / Integrated / 2023