Role: Visual Design Director, Brand Strategy
Client: Onimo Studios
Industry: Tech/Product Development
Brief: Onimo is a creative media focused studio based out of San Juan. Founded in 2019, they have produced various projects - primarily focusing on systems and product design. As the studio experienced exponential growth, they wanted visuals that could fit and adapt to both screens and the physical studio. As they already had a pre defined logo and type face, the task was to ‘clean up’ the logo and explore it in within various, 3D, campaign, print based and spatial considerations.
Solution: By distilling the essence of the company's core values, I crafted a visual design framework that encapsulates their ethos, ensuring every brand element resonates with their beliefs, ethos, and aspirations.
Core Design Principles;
Foundation: Uncomplicated solutions to complex problems.
Transparency: Simplistic and transparent approach to clients and stake holders.
Community: Groundwork in numbers and these multiples make up the final form.
Foundation
Uncomplicated solutions to complex problems. We know that a solid foundation is important for both buildings and organizations. With this in mind, we aim to create a company that is honest, open, and dedicated.
Integrity is at the heart of everything we do. We believe in doing the right thing, even when no one is watching. We value openness and encourage everyone to have a voice. We believe in sharing information, ideas, and feedback honestly to build trust and promote growth.
